E-Detailing

Enhance your iDetailing with value added functions

Make a difference in your medical visit

iDetailing

Covered needs

Digital information about pharmaceutical laboratories’ products and services which can serve as a complement to the medical visit.

CLM: Closed Loop Marketing

e-Detailing/e-Training: Dissemination and promotion throughout the medical community of promotional materials in digital format to complement the medical visit.

Functionalities

  • Product Information
  • Results of Studies
  • Training regarding a disease
  • Academic education
  • Market Studies
  • Prescription Habits
  • Registration for courses
  • Delivery of documents
  • Events management

What is E-Detailing?

E-Detailing is the use of a digital support to help the medical visit. The information and the content provided to the health professional could be:

  • Product information
  • Result of studies
  • Training about pathologies
  • Academic training
  • Market studies
  • Prescription habits

E-Detailing benefits

  • Cost reduction and improving of efficiency
  • Make contact with health professionals who are more difficult to contact with other forms
  • Deeper and more efficient communication
  • To guarantee the full assimilation of the desired message
  • Knowledge about prescribing habits
  • Use of the functionalities and advantages of mobile devices (iPad, Smartphones, etc.)
  • Active involvement of Sales Force
  • Complement the traditional medical visit
  • Real-time information of the campaign status. Measurement of the objectives
  • Obligatory Compliance with final award (incentive)
  • Integration with the company's CRM

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