Video marketing is the promotion of products or services with the latest technology in video where the user becomes the protagonist to live a unique experience.
Benefits of the video marketing
- Proximity: users prefer to buy a product or requesting a service in audiovisual format, providing them an intuitive knowledge of the person or company
- Confidence: customers prefer to buy a product or requesting a service of anyone whose voice they have listened or watched in a video
- Interest: 80% of the Internet users prefer to click on a video before another link, according to Benjamin Wayne, general director of Fliqz, a company specialised in videos
- Presentation: videos help to present products in an attractive and effective format
- Length of visit: in entering the video format in the web site, it increases the average time users spend browsing there
- Web positioning: YouTube videos can appear on the first page of Google and, in this way, generate more traffic to the company’s webpage
- Conversion: as a result of all above points, the conversion rate will improve markedly
QuoVideo is the specialised product line of Quodem in Video Marketing that turns a simple video into a surprising interactive experience, multiplying the conversion rate of traditional formats by 10.