Specialised websites for patients and professionals

The key to success lies in specialisation and personalisation

Specialised websites for patients and professionals

Covered needs

  • Provides content and services with high added value for your audience
  • Improved diagnosis
  • Patient referral
  • Better understanding of medications
  • Increased adherence to treatment
  • Awareness of the disease
  • Correct use of devices
  • Corporate positioning

Functionalities

  • User register
  • CMS
  • Content generation
  • Business Intelligence
  • Integration with other applications
  • Security (Security Scan)
  • LOPD – Data Protection
  • Infrastructure created from latest technology
  • Scalability (users and technology)
  • Multidevice
  • Utilities 2.0

What do the specialised websites consist of?

Design and development of a website about the pathology indicate for a particular product, that contains information for professionals (training, clinical studies, reference bibliography) e information for patients (prevention, treatment, symptoms...).

Objective

  • Reference platforms creation about a particular pathology
  • Serve as a micromarketing tool thanks to the segmentation and the user’s data quality
  • Achieve an increase of diagnoses with a correct identification of the disease
  • Serve as a second brand through the website to those drugs which are not possible to impact patients, but are largely covered by the rules of the major consumer market

Benefits

  • Better identification of disease by medical professionals
  • An increase in the diagnostics and in the prescribing of the product
  • Communication channel with patients

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