Be seen with SEO and SEM


covered needs of SEO and SEM solution

  • Fingerprint
  • Online reputation
  • Launch campaigns
  • Increased traffic
  • Attract target customers
  • Microsegmentation
  • Monitoring and crisis management
  • Active presence


  • SEO (Search Engine Optimisation) or organic positioning
  • SEM (Search Engine Marketing) or payment positioning
  • SEO and SEM actions as part of recruitment or loyalty strategies, product launches, branding campaigns, etc
  • Study of key terminologies
  • Optimisation and source code
  • Analytical data and monitoring
  • Active surveillance
  • Monitoring
  • Segmented AdWords campaigns

The difference between SEO and SEM

SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are two techniques which allow improving the visibility of a website in the search results, especially on Google, the most used throughout the world.

Although both techniques are related, they have differences when defining the digital strategy of a company, because while SEO tries to increase the visibility of a web page in a natural and organic way, SEM is not free and tries to achieve this goal through advertising campaigns made with platforms as Google Adwords.

Quodem in your SEO and SEM strategy

A good SEO takes time, effort and a deep digital knowledge, because this depends of de content quality and the search terms, as well as the page speed, web architecture, web domain, internal and external links...

In the case of SEM, its provides measurable results in a few hours, but it requires of a great deal of research, a high accuracy and the ability to analyse the results to measure its effectiveness.

In Quodem, we have a team of experts of SEO and SEM and it is very important to help companies in the digital strategy definition. All this to know which technique is better to use depending on the objectives or if it is recommended to combine both in a determined moment.


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