Concurrence Analysis

Concurrence Analysis

Concurrence Analysis

OBJECTIVE

To analyse the competition so as to strengthen our products and services and maintain ourselves ahead of our competitors.

GENERAL DESCRIPTION

Competition analysis is a key aspect of necessary market monitoring. It deals with the evaluation of the strengths and weaknesses of current and potential competitors defining the scope and nature of the business.

JUSTIFICATION

To find the product differentiation and the appropriate market approach to allow us to maintain a leading position over our competitors.

BENEFITS

  • Ability to offer something different.
  • Multi-device online inquiry
  • Fits the specialized needs of the target segment.
  • Customization by profiles: sales rep, KAM, MSL, etc.

CRITICAL SUCCESS FACTORS

  • SWOT analysis of competitors
  • Identify key success factors
  • Handling associated objections
  • Key product messages reinforced against each competitor
  • Differentiation between scientific and commercial materials and rationale

Esta Web utiliza cookies para ofrecer nuestros contenidos y realizar labores analíticas. Al continuar con la navegación entendemos que se acepta nuestra política de cookies.