To analyse the competition so as to strengthen our products and services and maintain ourselves ahead of our competitors.
Competition analysis is a key aspect of necessary market monitoring. It deals with the evaluation of the strengths and weaknesses of current and potential competitors defining the scope and nature of the business.
To find the product differentiation and the appropriate market approach to allow us to maintain a leading position over our competitors.
- Ability to offer something different.
- Multi-device online inquiry
- Fits the specialized needs of the target segment.
- Customization by profiles: sales rep, KAM, MSL, etc.
CRITICAL SUCCESS FACTORS
- SWOT analysis of competitors
- Identify key success factors
- Handling associated objections
- Key product messages reinforced against each competitor
- Differentiation between scientific and commercial materials and rationale