Communication Platform Reps / Doctors

Communication Platform Reps / Doctors

Communication Platform Reps / Doctors

OBJECTIVE

Platforms to improve communication between representatives and their doctors. This application has the ability to design, send and track email marketing campaigns.

GENERAL DESCRIPTION

QUODEM has a platform for the design and delivery of e-mail marketing campaigns targeting groups of users.

The main functions of the platform are:

  • Design and development of campaigns.
  • Scheduling mailings.
  • Customization by user.
  • Campaign segmentation.
  • Access by user profiles.
  • Multidevice.
  • Legal validation.
  • Management of rejected e-mails.
  • Integration with the company's CRM..
  • Detailed tracking reports of the campaigns.
  • End customer behavioural studies.

Several major QUODEM customers already use this platform of communication between its sales representatives and their physicians.

JUSTIFICATION

Direct communication with healthcare professionals, who are most of their time connected online through mobile devices, computers, tablets, etc., is becoming increasingly important. These new channels present an opportunity for the sales rep to contact and support his target physicians.

CRITICAL SUCCESS FACTORS

  • eMail Marketing Platforms.
  • Capturing the user's attention.
  • Scheduling mailings at dates and times according to user behaviour.
  • Segmentation.
  • Campaign tracking.

METRICS

  • KPI's per campaign.
  • Attracting users.
  • Mailings consulted.
  • Satisfactory mailings.
  • Engagement.

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