Health solutions
Online Broadcasting of Events
THE GOAL
Diffusion and promotion of promotional material or clinical studies.
Institutional relationships: Administration, SM, Doctors, KOL and the doctor’s group.
Coverage of vacant territories.
GENERAL DESCRIPTION
Diffusion of events in real time or on a delayed basis, by recording them on video and then editing and broadcasting them via Internet.
ON LINE BROADCASTING PLATFORM
Recording of reports and events
- In situ or studio recording (virtual)
- Execution
- Edition
- Post-production
Interactive Sessions
- Upon demand, accessible at any time on Internet.
- Synchronization with Power Point presentations.
- Open forums.
- Author’s comments.
Broadcasting in real time.
Creation of Interactive DVDs / CDs.
JUSTIFICATIONS
Taking advantage nowadays of the multimedia and diffusion capacities which the new technologies offer is an indispensable requirement for providing differentiated services with a lower cost. Institutions and societies have a growing need for Internet as a channel for the promotion and diffusion of the activities corresponding to the group and its investigations. By broadcasting events on line a considerable
increase in the target public is achieved with less effort and lower costs. This manages to transmit as well the sensation of modernity and technological advancements.
BENEFITS
- An increase in the diffusion of the events.
- The creation of new complementary materials (CDs / DVDs).
- Reduced costs.
- The reaching of health professionals who are impossible to contact in other ways (Vacant territories).
- More profound and accessible communications.
CRITICAL POINTS OF SUCCESS
- Active involvement of the Sales force.
- Information in real time on the status of the campaign. Evaluation of the goals.
- Experience in the Health sector.
METRICS
- Reports in real time on the activities of the project:
- The number of doctors who have visualised the event.
- Unloading of materials.
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