Health solutions
EFP product web page

THE GOAL
To establish a new online promotional channel for the EFP products to patients.

GENERAL DESCRIPTION
Reference Web site for a EFP product aimed at patients. Corporate identity of the product adapted to Internet.

JUSTIFICATIONS
About 22% of the cybernauts seek information on Health, and this is one of the first matters for a search on the Web*. Therefore, an active promotion of an EFP product must cover all the possible communication channels with its patients, with Internet being the one that emerges as the most useful of all of them.
* Source: ‘Study on Internet in Spain’ October 2005. Fundación BBVA. Unidad de Estudios de Opinión Pública (Public Opinion Studies Unit).

BENEFITS

• The opening up of promotional channels with patients.
• Obtaining of competitive advantages.

CRITICAL POINTS OF SUCCESS

• A continuous and updated promotion of the contents.
• Positioning on the search machines.

METRICS

• Single monthly visitors
• Percentage of re-visits (more than one visit in the last two months).
  

[MORE INFORMATION]