Diffusion and distribution of promotional material or clinical studies among medical groups.
Coverage of vacant territories.
A complementary action to the visit to the doctor.
E-detailing makes it possible to share commercial information and remain in contact with our users in a complementary manner to other communications channels. This type of tool makes it possible to motivate the reading and comprehension of the information published, the diffusion of the results of clinical studies and the reinforcement of the relations with medical groups.
THE E-DETAILING / E-TRAINING PLATFORM
The information and contents which are furnished to the health professionals can be of different types:
Roughly 99% of the doctors use Internet and 89% of them do so in order to expand and update their medical knowledge. The regulation of the medical visits by the Administration and the fact that the health professionals require information and quality training has led to a change in the strategic trend within the sector, aimed at increasing the efficiency of its sales processes, by seeking alternative channels which would complement the traditional visits to the doctor. This type of programme is often accessed by between 40% and 50 % of the doctors recruited and 30% to 40% complete it. These figures evidence a very high percentage of impact.
CRITICAL POINTS OF SUCCESS